Author(s)

Yu Wang

Corresponding Author

Yu Wang

ABSTRACT

Culture is the soul of tourism. Tourism is an important way of cultural development. Cultural industry and tourist industry will be further integrated for development. Therefore, cultural tourism industry will be an important development direction to explore regional culture and improve tourist industry. Shandong cultural tourism resources (R) undergo evaluation analysis based on RMP analysis, market (M) product elasticity and tourist product selection preference are analyzed. Shandong cultural tourism product innovation and space layout product (P) analysis are conducted on the basis. Thoughts are provided for developing Shandong cultural tourism industry through the investigation and data comparative analysis.

KEYWORDS

Cultural tourism; RMP; shandong