Author(s)

Jinhao Hu, Xi Chen

Corresponding Author

Jinhao Hu

ABSTRACT

Driven by the trend of mobile video, information video and social video, online video marketing is becoming a new brand outlet, and a variety of beauty videos emerged at the right moment. Though logistic regression analysis, we determine the characteristics of the target users, and provide some reference for the improvement of the beauty makeup evaluation videos and the future development direction.

KEYWORDS

Beauty measurement, video marketing, Structural equation of logistic regression analysis