Author(s)

Xiaoyue Ma, Xihua Chen

Corresponding Author

Xihua Chen

ABSTRACT

With the in-depth development of the Belt and Road, trade for China and Southeast Asian countries have become more frequent. However, the small and medium-sized enterprises in Guangdong, which are dominated by traditional electricity providers, still have some uncertainties in exploring the cross-border electricity supplier in Southeast Asia. This paper analyzes the favorable factors of the small and medium-sized enterprises in Guangdong, takes four famous cross-border e-commerce platforms of Lazada, Shopee, DHgate and Tokopedia in Southeast Asia as examples, and compares and analyzes their features, conditions for entry into platforms and modes of the logistics. Finally, it is suggested that the selection of Southeast Asia cross-border e-commerce platform by the small and medium-sized enterprises in Guangdong should consider such factors as product matching, the cost and the value-added services.

KEYWORDS

The Small and Medium-sized Enterprises in Guangdong, Southeast Asia, Cross Border E-commerce Platform