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The Application of Financial Engineering in Market Operation and Investment Management

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DOI: 10.23977/GEFHR2020.009

Author(s)

Chang Jiang, Liu Yaxin, Du Qian

Corresponding Author

Chang Jiang

ABSTRACT

With the rapid development of financial market in the economic field, more and more financial problems need to be solved in combination with the actual situation of the company. If an enterprise wants to occupy a place in the fierce competition, it must constantly innovate the management strategies of market investment, operation and financing. In this paper, we build a mathematical model based on ridge regression, and use Python to normalize the required data. In combination with Shanghai Liangxin Electric Co., Ltd., the financial forecast is based on 2017 and the forecast period is 3 years. Then, the author uses the financial engineering analysis technology, taking Shanghai Liangxin Electric Co., Ltd. as an example, to make financial forecast on the company's operation, investment and financing activities in the next three years. The data shows that the fund management of enterprises in the next three years is not so good. The company needs to strengthen its cash flow ability, which provides an analysis basis for internal managers to improve their management and external investors to evaluate their value.

KEYWORDS

Financial engineering, investment management, operation management, ridge regression, cash

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