Author(s)

Zeyu Wan

Corresponding Author

Zeyu Wan

ABSTRACT

In the social background of Internet, the self-media industry has become burgeoning. It has significantly developed in recent years. Our group investigated Bayway Star Culture and Entertainment limited company. It is one of the typical representatives of self-media operating companies. The company was established four years ago. It has continuously explored and practiced effective modes of self-media operation. The company continuously absorbed and trained self-media practitioners. Meanwhile, it contributed greatly to the cultural and entertainment industry. The success of Bayway Star has provided entrepreneurs with valuable experience. After experiencing the company's entrepreneurial journey, we also conducted our own thinking. Finally, we put forward some recommendations for the development of the company.

KEYWORDS

Internet Media Company, MCN