Author(s)

ChunyanZhu

Corresponding Author

ChunyanZhu

ABSTRACT

In recent years, the rapid development of Internet finance has brought significant influence to commercial Banks. Using the data of 10 large commercial banks in China from2009 to 2018, using the existing data to establish a panel model to empirically analyze the relationship between the two, the results show that Internet finance, as a strong competitorof commercial banks, has impacted the profitability of commercial banks. For traditional commercial Banks, actively exploring diversified development models is an effective strategy to cope with the impact of Internet finance.

KEYWORDS

Internet finance, commercial bank, profitability