Author(s)

Shuai Ling

Corresponding Author

Shuai Ling

ABSTRACT

Functionality and artistry are two basic attributes of poster design, which are influenced by many factors. With the progress of society and the improvement of people's happiness index, people's demands for design have changed. Therefore, the relationship between functionality and artistry should be re-examined. This paper studies the different manifestation of poster functions and the influencing factors of artistry, and attempts to further explore and sort out the relationship between the functionality and the artistry in the new era.

KEYWORDS

Posters, functionality, artistry