Author(s)

Zhixuan Li

Corresponding Author

Zhixuan Li

ABSTRACT

Macau, which is rich in tourism resources and has a single industrial structure, is paid more attention by local governments and local people. This paper introduces the present situation of the development of the four pillar industries of Macau tourism industry, studies it by using SWOT analysis method, and finally puts forward strategies in order to provide implications for the diversified and sustainable development of Macau tourism industry.

KEYWORDS

Culture heritage tourism, gambling tourism, sustainable development, SWOT