Author(s)

Xinyan Luo

Corresponding Author

Xinyan Luo

ABSTRACT

This article mainly introduces the community economy, its causes of emergence, and on what occasions it plays its role. Besides, it summarizes the characteristics of community economy. Combining with reality, citing three different examples of community economy, it aims to analyse and summarize the model of communication.

KEYWORDS

Economic community, celebrity effect, word of mouth communication, fan economy