Author(s)

Yujia Zhang

Corresponding Author

Yujia Zhang

ABSTRACT

Digital economy has experienced huge development in the world. Along with this, big data has become a top concern within digital economy from both academics and practitioners in recent years. This paper analyses the opportunities and challenges of big data under the digital economy era from the perspective of company. Several main opportunities and challenges are put forward according to previous related studies, such as being beneficial to decision making, changing the rule of business competition, data privacy and security, as well as price discrimination and errors from big data etc. Overall, it is believed that big data could be transformed to big values and bring various opportunities. However, the potential challenges should be paid great attention as well. At the end, conclusion and future recommendations are provided based on analysis.

KEYWORDS

Big data, digital economy, opportunities, challenges