Author(s)

Song Shuang

Corresponding Author

Song Shuang

ABSTRACT

By comparing the current status of the development of sports brokerage in China and the United States, this paper displays the common issues, addresses the existed short comes of China’s sports brokerage, and gives some advices. This paper mainly compares three aspects, the industry itself, athlete brokers, and relevant commercial events. From the perspective of the industry itself, the Chinese sports brokerage industry has relatively low requirements on the education qualifications of employees, training attaches importance to theory rather than practice, and the qualification certification mechanism is not yet complete. In terms of policies and laws, China has not yet made national unified legislation on sports brokerage. As for the scope of business, the business content only stays on some of the most basic and primitive brokerage forms and does not connect well with other industries. From the perspective of athlete brokerage, the transfer of Chinese players is still government-led and the market is less liquid. The professionalization of athletes under the national system is not complete. Athletes develop their own intangible assets through the brokerage industry, which often conflicts with the interests of the overall economic development of their units. From the perspective of commercial events, the current number of commercial events in China is increasing, and the events involved are more extensive, but the number of events operated through the domestic brokerage industry is still small.

KEYWORDS

Sports brokerage industry, China-US comparison, athlete brokerage, policy suggestion