Author(s)

Yinghao Li, Chao Wang and Tengteng Wang

Corresponding Author

Chao Wang

ABSTRACT

In recent years, the market scale of mobile online games is constantly expanding, but there are shortcomings in the design and quality of mobile online games in the market, resulting in the continuous use of some mobile online games with poor results. Based on the self-determination theory and flow theory, this paper conducts two experiments to simulate the real mobile online game environment to verify the influence mechanism of social elements on the perceived control, perceived participation and continuous use intention of mobile online game players. The research conclusion shows that:(1) social elements have a significant effect on players’ continuous use intention; (2) perceptual control and perceptual participation play a mediating role between social elements and continuous use intention.

KEYWORDS

Social cooperation, social competition, perceptual control, perceptual involvement, continuous use intention