Author(s)

Xihua Chen, Haining Huang, Zhuandi Zhai, Zhilong Chen

Corresponding Author

Xihua Chen

ABSTRACT

The Guangdong-Hong Kong-Macao Greater Bay Area is one of the most dynamic regions for economic and cultural development in China, among which, Guangfu Culture is rich in cultural deposits. Simultaneously, the garment trade in the Greater Bay Area develops rapidly. However, influenced by international fashion elements, Guangfu Culture faces a series of opportunities and challenges. In order to implement the Belt and Road Initiative (BRI) and promote the high-quality development of the Guangdong-Hong Kong-Macao Greater Bay Area, the countermeasures of the integrated development of Guangfu Culture and garment trade should be adopted. And in this paper, it is suggested to inherit Cantonese feelings by using package with cultural elements; to embroider new costumes with traditional Guangfu Culture; and to show the new featured products by making good use of exhibition. What’s more, improving the competition of garment trade by paying great attention to personnel training. In this way, we can create a win-win path for the economic and cultural development of the Guangdong-Hong Kong-Macao Greater Bay Area.

KEYWORDS

Guangdong-Hong Kong-Macao Greater Bay Area, Guangfu Culture, Garment Trade, Integrated Development