Author(s)

Dexiang Gao

Corresponding Author

Dexiang Gao

ABSTRACT

In recent years, with the continuous expansion of Chinese enterprises’ direct investment in ASEAN, the risks brought by investment are also increasing. Compared with other risks, the concealment of cultural risks makes them often ignored by enterprises. From the perspective of cultural risk, it first conducts a descriptive analysis of the current situation of Chinese enterprises’ direct investment in ASEAN, then analyzes the connotation of culture and cultural risk, and reveals the evolution of cultural risks, and then analyzes the culture of Chinese enterprises in ASEAN Analyze the types of risks, point out the impact of different cultural risks on the investment activities of enterprises, and finally put forward relevant countermeasures and suggestions on the management of cultural risks from the perspective of enterprises, which has been expected to help enterprises better "go out".

KEYWORDS

ASEAN, Direct Investment, Cultural Risk