Author(s)

Rong Zhao

Corresponding Author

Rong Zhao

ABSTRACT

The integration of urban and rural economic and social development is the fundamental way to solve the "three rural" problems, and the development of agricultural industrialization is the top priority in achieving the integration of urban and rural economies. Through combing the classic industrial theories and combining with the specific conditions of western China, this paper puts forward suggestions for effective paths for the development of agricultural industrialization in western China from the perspective of e-commerce. At the same time, the thesis makes a simple exploration of the production and management model of agricultural products, and summarizes the construction goals and functions of this agricultural product e-commerce system based on the analysis of farmers' needs for the e-commerce system. Through the writing and development of this agricultural product e-commerce system paper, an attempt is made to propose a solution of "Internet + rural business".

KEYWORDS

e-commerce, western China, industrialization of ecological agriculture, e-commerce platform for agricultural products