Online live broadcast and fashion marketing
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DOI: 10.23977/EDMS2020.033
Corresponding Author
Gong Linyi
ABSTRACT
Taking the network live broadcast as an example, this paper analyzes the consumption of fashion brands under the media, discusses the influence of the characteristics of the live broadcast on cultural communication, and puts forward the innovation of cultural ecological communication, creating immersive shopping experience and so on.
KEYWORDS
live online, fashion marketing, ecological communication, innovation
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