Author(s)

Huaxue Zhuang, Shoudong Chen, Mingfang Zhang, Daocun Liang, Liangqiang Li

Corresponding Author

Huaxue Zhuang

ABSTRACT

Sichuan Province is a natural province with high-quality and characteristic agricultural products. It is also one of the provinces in the precision poverty alleviation in New China. How to promote the characteristic agricultural products to all parts of the country and effectively solve the problem of rural poverty is very important. With the advent of the era of big data and web3.0, rural e-commerce has brought new vitality to precision poverty alleviation everywhere, but there are inevitably many problems to be solved. Through a large number of literature reading and data research, it can be seen that the development of rural e-commerce branding is an effective development strategy. Therefore, this article will conduct in-depth research and discussion on how to build Sichuan e-commerce brand based on the Internet.

KEYWORDS

Sichuan agricultural products, targeted poverty alleviation, e-commerce branding