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  4. Application of Balanced Scorecard in Chinese Company—Taking DEVOTION LTD for Example

Application of Balanced Scorecard in Chinese Company—Taking DEVOTION LTD for Example

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DOI: 10.23977/GEBM2020.008

Author(s)

Guoying Zhang

Corresponding Author

Guoying Zhang

ABSTRACT

In this dissertation, the concept of BSC is introduced; the use of balanced scorecard in DEVOTION LTD is explored; A mixed methodology and a questionnaire are adopted; and finally, a conclusion and some suggestions are put forward.

KEYWORDS

Balanced Scorecard, DEVOTION LTD, Multiple Objectives Examination

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