Author(s)

Luyao Wang

Corresponding Author

Luyao Wang

ABSTRACT

The purpose of the research is to explore and provide a further analysis of the reasons why many are selling fake goods on Tik Tok and call people to pay attention to the authenticity of online products. The research method is to analyze Tik Tok video data and related news. The results show that Tik Tok is not strictly controlled, and people’s over-impulsive consumption leads to the prevalence of fake products on Tik Tok. Finally, we reach a conclusion arguing that consumers should consume rationally instead of impulsively, and Tik Tok should set up more relevant policies to battel fake products.

KEYWORDS

Tik Tok, fake, internet celebrity, stream