Author(s)

Ning Huang

Corresponding Author

Ning Huang

ABSTRACT

With the rapid development of the Internet and the emergence of smart phones and other devices, webcast, a new way of advertising, will have a great impact on the traditional advertising industry. Through the qualitative analysis method, this paper studies the market share of the live broadcast industry and draws a conclusion that enterprises should correctly view the marketing opportunities of live video broadcasting, try and practice quickly, so as to seize this wave of marketing dividends and develop steadily in the new marketing era.

KEYWORDS

Market, Network Anchor, Live Broadcasting, Advertisement