Research on Marketing Strategies of Online Public Relations --Taking DingTalk APP’s Marketing Strategies for Negative Reviews as an Example
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DOI: 10.23977/EMCG2020.012
Author(s)
Xinran Gong, Yanlu Shen, and Xin Yi
Corresponding Author
Yanlu Shen
ABSTRACT
Due to the impact of 2019 novel coronavirus diseases epidemic, DingTalk APP has launched online teaching method, which resulted in various negative reviews from student groups. The paper was written to analyze how DingTalk APP changes the bad image from the students’ perspective via marketing strategies of online public relations.
KEYWORDS
Marketing strategies, online public relations, negative reviews, DingTalk APP