Author(s)

Xinran Gong, Yanlu Shen, and Xin Yi

Corresponding Author

Yanlu Shen

ABSTRACT

Due to the impact of 2019 novel coronavirus diseases epidemic, DingTalk APP has launched online teaching method, which resulted in various negative reviews from student groups. The paper was written to analyze how DingTalk APP changes the bad image from the students’ perspective via marketing strategies of online public relations.

KEYWORDS

Marketing strategies, online public relations, negative reviews, DingTalk APP