Author(s)

Lilan He

Corresponding Author

Lilan He

ABSTRACT

With Li Ziqi and her videos popular among both Chinese and Westerner internet active users, it triggers the split-new trend of rustic themed Chinese original ecological videos under the intercultural communication context. This research takes the qualitative research methodology to analyze the non-verbal symbol rustic themed Chinese original ecological videos on the international YouTube video platform. Since the stereotypes of rural China remain negative, this research studies how the stereotypes form and how the rural themed Chinese original ecological videos broadcast through the non-verbal symbol audio-visual.

KEYWORDS

Rural China, National image, Stereotype, Intercultural communication, Digital media, Media culture,