Author(s)

Fengwu Ban

Corresponding Author

Fengwu Ban

ABSTRACT

With the continuous deepening of economic system reforms, my country's economic market has been greatly developed. And driven by the development of economic globalization, the market share in international trade has also continued to rise. my country has always attached great importance to foreign trade. Driven by the "One Belt and One Road" initiative, it provides more development space and development opportunities for improving the sustainable development of my country's international trade practices and obtaining higher economic benefits. For international marketing, we must continue to innovate and analyze, and strengthen the research of targeted marketing strategies for the international trade market. The article studies the development trend of my country's international trade practice, expounds the current status of international marketing, and puts forward strategic suggestions on international marketing in international trade practice based on the actual situation.

KEYWORDS

International Marketing, International Trade Practice, Marketing strategy