Author(s)

Wenting Wang, Hui Zhao

Corresponding Author

Wenting Wang

ABSTRACT

With the continued development of society, and the improvement of technology, the demand for new energy vehicles is also increasing. By comparing the sales data of the electric vehicle industry in the United States, China, and Europe, this article has analyzed the current development of the electric vehicle industry in different regions of the world. At the same time, taking Tesla as an example, its successful experience in terms of products, markets, sales, services, brands, and publicity strategies is analyzed, and recommendations for the development of electric vehicle markets in different regions are also provided. Analysis and recommendations in these aspects may positively impact the development of the global electric vehicle market.

KEYWORDS

Electric vehicle, Marketing strategy, International Market, Tesla