Author(s)

Wenhui Wang

Corresponding Author

Wenhui Wang

ABSTRACT

In recent years, with the opening of the domestic consumer market and the improvement of Internet technology, the fresh electricity industry has developed rapidly, and the commercial potential has gradually emerged. Fresh electricity suppliers allow merchants to enter and provide raw material products, while providing users with sales information and distribution services. This article is based on the realistic background of the development of domestic raw electricity industry, with jingdong fresh platform as an example, analyzes the fresh profit model and pricing mechanism of the electric business platform, compared to online commodity price difference, studies have shown that although the platform operation mode is different, but reasonable pricing, scientific and reliable technology, high distribution ability is electric business platform has strong barriers to competition.

KEYWORDS

Fresh e-commerce, Jingdong fresh, E-commerce pricing