Author(s)

Wenjuan Wang, Rui Ma, Xuanhao Zhang, Zihan Cao, Zhichao Ma

Corresponding Author

Wenjuan Wang

ABSTRACT

In the new era, China’s socio-economic level and medical health level have been greatly improved, and people’s demand for improved health protection levels has also been accompanied by related "medical", "insurance" and "Great health" become a key word for people's livelihood in the future. Through a large amount of literature research, data analysis and information collection, we take the new opportunities faced by commercial health insurance in the era of national medical insurance policy reform and technological assistance as the starting point, and analyze the commercial health insurance how to innovate in products, service and industry integration and make relevant suggestions from the actual needs of customers.

KEYWORDS

Commercial health insurance, industrial integration, "great health", innovation