Author(s)

Su Jingqin, Han Guiling

Corresponding Author

Su Jingqin

ABSTRACT

In this study, exploratory case study method and grounded theory were adopted to analyze organizational inertia and attention structure in the strategic behavior and cognitive process, and construct the co-evolution model of attention allocation and inertia. It is found that organizational inertia varies with antecedent variables in each stag, and it is both transformative and stable, and has the characteristics of evolution. The initial attention configuration guides the path of inertia generation, and with the development of the enterprise, the dominant inertia will shape the strategic model in the later stage. Corporate change and transformation need to balance the relationship between inertia and attention. The research expands and improves the related studies of inertia and attention, and provides enlightenment for the transformation practice of traditional enterprises.

KEYWORDS

Inertia, Attention, Evolution, Case study