Author(s)

Yao Hao

Corresponding Author

Yao Hao

ABSTRACT

Marketing, as a practical and operational discipline, determines that its teaching should pay attention to the cultivation of cognitive and practical abilities, and advocate students' initiative and creativity. In marketing, enterprises need to quickly grasp consumers' demand points for products, adjust marketing plans, and increase the influence of products in the market through unique marketing to attract consumers' attention. Marketing strategy is an important measure for enterprises to achieve sustainable development. In a consumer-oriented market, enterprises must quickly change their marketing concepts and complete brand positioning to adapt to the changes in the environment. From the perspective of constructivism, this paper summarizes the relationship between brand positioning and marketing strategy, introduces the strategies and methods of brand positioning in marketing, and finally expounds the position and importance of brand positioning in marketing strategy.

KEYWORDS

Marketing, brand positioning, marketing plan