Author(s)

Xiaoning Liu

Corresponding Author

Xiaoning Liu

ABSTRACT

English teaching should pay attention to the cultivation of cross-cultural communication ability. On this point, the domestic and foreign education circles have long reached a consensus. The Undergraduate Teaching Requirements for Business English Majors in Higher Education (Trial) put forward the requirement of “strong cross-cultural communication skills and high humanistic literacy” to the goal of personnel training, and included cross-cultural communication skills and humanistic literacy in the four major professional knowledge and ability modules, accounting for about 10% to 20% of the whole course group. The courses offered international business culture, corporate culture, European and American culture overview, Chinese culture summary, etc. For first-and second-year students, basic language course teaching should also create a strong cultural learning atmosphere. This requires teachers to infiltrate cultural teaching into the process of language teaching, and cultivate students' cross-cultural communication ability. Based on the theory of “output-oriented approach”, this paper intends to analyze the principle of the Chinese introduction of comprehensive English teaching in business, and explore the teaching design under the mode of cultural import.

KEYWORDS

Output-oriented approach, Business english, Blended teaching