Research on Unified User Data Model Based on Multidimensional Electronic Channels of Internet Marketing Services
Download as PDF
DOI: 10.23977/csic.2018.0908
Author(s)
Xingxiong Zhu, Ying Tu, Baoxian Guo, Renjie Li
Corresponding Author
Xingxiong Zhu
ABSTRACT
This paper studies the characteristics of heterogeneous user data in different business channels of multidimensional electronic channels, data migration technologies, data fusion technologies, and visualization display technologies, establishes unified data models, unified configuration models, unified fusion models, and visual display models for all channels, and provides data foundation for multidimensional electronic channels unified identity authentication and service supervision system.
KEYWORDS
User Data, Heterogeneous Data, Data Model, Unified Data Model, Big Data, Multidimensional Electronic Channels
Home