Author(s)

Jing SHAN

Corresponding Author

Jing SHAN

ABSTRACT

With the rapid development and popularization of mobile Internet technology, society has gradually entered a new era with new media as the main media, and new media has gradually developed into the mainstream way of music culture communication. The dissemination of traditional music culture must conform to the trend of the times and meet the new aesthetic needs of the public. As an important part of Chinese traditional culture, traditional music culture contains rich cultural connotation and spiritual wealth. The emergence of new media represented by digital technology has changed the transmission path and mode of music culture. How to use new media to better protect and spread traditional music culture is a problem that deserves our attention. In the highly developed new media era, the spread of music culture has ushered in unprecedented opportunities. Based on the analysis and Research on the dissemination of Chinese traditional music culture, this paper puts forward the strategies for the dissemination and development of Chinese traditional music culture in the new media era, so as to provide strategies for the development of traditional music culture.

KEYWORDS

New media, Music culture, Spread