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  4. Research on the Construction of Brand Symbol of Wensli Silk-an analysis based on Symbolic interaction-ism

Research on the Construction of Brand Symbol of Wensli Silk-an analysis based on Symbolic interaction-ism

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DOI: 10.23977/icebm2021004

Author(s)

Yiling Wang

Corresponding Author

Yiling Wang

ABSTRACT

Symbolic interaction ism of the Chicago School believes that symbols play an important role in human communication. In the process of interaction, people complete the basic construction of the symbolic meaning, thus forming a general cognition of the matter.

KEYWORDS

Symbolic interaction-ism, Wensli silk, Construction of brand symbol, Empowerment

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