Author(s)

Xiaofang Pu, Zhihong Lu, Hongwei Ding

Corresponding Author

Xiaofang Pu

ABSTRACT

With the rapid development and application of Internet communication technology, the world presents itself in front of people with a rapidly changing attitude. In the transformation of light speed, opportunities and crises coexist. For modern enterprises, with the development and change of the times, the market competition pressure is also increasing. The marketing strategy in the traditional enterprise management has been unable to help the enterprise stand steadily in the new era tide. Therefore, this paper studies the innovation of marketing strategy management in modern enterprise management. Based on the new era, taking modern enterprises as the research goal, this paper focuses on the significance of marketing strategic management and its innovation perspective based on the results of the questionnaire survey, so as to help enterprises innovate the marketing strategy management in enterprise management, so as to radiate the surging vitality and vitality in the rapidly changing today.

KEYWORDS

Internet communication technology, Modern enterprise, Enterprise management, Marketing strategy management innovation