Author(s)

Leng Kangping, Huang Ping, Yan Ziyue, Yue Jian

Corresponding Author

Huang Ping

ABSTRACT

Chengdu is the first birthplace of Nongjiale (farm stay) in China. After more than 20 years' development, Chengdu rural tourism has formed a large industrial scale and diversified industrial types. In recent years, with the individual increasing demand of rural tourism, the construction of intelligent tourism villages in Chengdu has started. It has played a certain role to provide more convenient tourism information services and more effective tourism marketing to promote the development of agricultural industry chain and to implement more accurate tourism management, etc. Based on the actual investigation, through the empirical analysis of the present situation of the intelligent tourism construction in the five rural tourist destinations around Chengdu, aiming at the weak links of the informatization platform construction of the five tourist destinations, this paper puts forward basic ideas about aspects of the intelligent service, intelligent management and intelligent marketing optimization and upgrading of the rural tourism in Chengdu.

KEYWORDS

Rural Tourism, Intelligent Tourism Countryside, Chengdu