Author(s)

Fei NIU

Corresponding Author

Fei NIU

ABSTRACT

In the aesthetic aspect of clothing, besides the basic form and structure of clothing, the functionality of the logo and symbol produced by clothing is often accomplished through certain decorative design techniques, such as patterns, accessories and materials. Decorative language symbol is the core medium of human interaction and an ABSTRACT. pattern, which is widely used in fashion design. When it began to be used in clothing, the clothing which originally played the function of covering clothes and avoiding body was attached with connotation, sometimes it was an identity symbol, sometimes it was an expression of personality, sometimes it was a communication of atmosphere state, and so on. In this paper, the semiotics theory of image management system is used as a methodology to guide fashion art design, which is helpful for designers to achieve the unity of form and content through the processing and integration of decorative design elements and basic techniques, so as to reflect the overall effect of decorative elements in fashion design.

KEYWORDS

Image management system, Costume design, Decorative language, Symbolic feature