Author(s)

Yuehan Shen

Corresponding Author

Yuehan Shen

ABSTRACT

With the development of market economy, the competition among enterprises is becoming more and more intense. In this era, how to strengthen the management of enterprises has become a problem that must be considered. In the management activities of enterprises, the importance of project management is self-evident. It can greatly promote the development of enterprise marketing. Taking the relevant concepts of marketing as the starting point, this paper systematically expounds the important position and role of project management in marketing, in order to further promote the sustainable development of enterprises.

KEYWORDS

Project management, Marketing management, Practical application