Author(s)

Yifan Gao

Corresponding Author

Yifan Gao

ABSTRACT

Participants in China's stock market include institutional investors and individual investors. For now, the number of individual investors involved in stock market investment is increasing, and their investment behavior is influenced by many factors. To this end, this paper examines the factors that influence the behavior of individual investors in the Chinese stock market. First, we introduce the definition of individual investors, and then we explain the behavior of individual investors in the stock market and the subjective and objective factors that affect their investment behavior. Finally, we propose suggestions from three aspects: government, enterprises, and individuals.

KEYWORDS

Stock market, Individual investors, Suggestions