Author(s)

Wenlu Feng, Xiong Li, Helin Wang, Hao Yu

Corresponding Author

Hao Yu

ABSTRACT

With the continuous development of Internet technology, the rise of e-commerce industry ,and the rise of new sales models and channels of various fresh products, the construction and investment of fresh cold chain logistics service capacity have attracted the attention of the industry, which provides a good opportunity for the current development of fresh cold chain logistics in China.From the freezing preservation of fresh products, frozen storage, frozen transportation, to the market sales, this whole quality preservation of cold chain logistics is a complex process, every link plays a vital role.The application of supply chain in fresh cold chain logistics has made great changes in the procurement, transportation, storage and other fields of fresh cold chain logistics.In recent years, the surge in consumers 'demand for the quantity and quality of fresh products has promoted the sustainable development of the cold chain industry, and China's cold chain logistics has made fruitful and effective innovation and exploration in the operating procedures.However, China's cold chain logistics industry is still in the initial stage of development, and the relevant infrastructure and equipment cannot meet the requirements of the cold chain.On the whole, China's cold chain logistics industry lacks reasonable planning and integration, as well as effective connections between upstream and downstream enterprises.Companies focuses on improving their own competitiveness and leads to vicious competition in the industry.This paper analyzes the problems of fresh cold chain supply chain with imperfect facilities, low marketization, low-price competition leads to low industry level,lack of overall planning and rationing.Put forward the solutions to promote the construction of cold chain logistics guarantee system, vigorously update and develop cold chain logistics equipment, third-party logistics, talent training, and accelerate the transformation of cold chain mode,so as to achieve more comprehensive improvement on the whole.

KEYWORDS

Fresh Products, Supply Chain, Cold Chain Logistics