Author(s)

Weilong Xu

Corresponding Author

Weilong Xu

ABSTRACT

The paper explains the great shock brought to the hotel industry due to the Covid-19 pandemic and elaborates on their downhill trends in cost escalation and huge revenue drop. To fight back the down period, it introduced the possible measure to revive the business for a luxury hotel. Among all the steps to be taken, we focus on the social media’s impact on the profitability of a luxurious hotel, impounding how do brand connect with its followers on social media during this particular pandemic period, the role of social media contributing to hotel’s revenue and many other pathways for the brand to influence on their targeted customers on social media. We have concluded that in today’s highly digitalized world, corporate marketing must entail consistent social media efforts to ease the search for a prospective customer via social media.

KEYWORDS

Hotel, social media, marketing strategy, Covid-19