Author(s)

Junyang Song

Corresponding Author

Junyang Song

ABSTRACT

Value investment is one of the most practical valuation techniques for investors to make investment for a company in different periods, has greatly achieved great success in many practical applications such as acquisition of shares in a company and discovery of the current operations of a company. The essay aims to make quantitative analysis of Coca-Cola Company during the Covid-19 by analysing the financial statements and making multiple valuations. However, there exists the few investigations of this topic, because it is the latest topic for research. The essay presents a comprehensive analysis of key ratios of the financial statements in both 2019 and 2020 of Coca-Cola Company, followed by the in-depth analysis on estimating share prices and enterprise value, and then comparing the estimated value with real value to get a conclusion of whether these key figures had been overestimated or underestimated. In this essay, the Multiple Valuation Method being used as the main tool for valuation. The essay calculates whether Coca-Cola Company’s key figures are overestimated or underestimated by the end of the essay. A suggestions and recommendations of future research topics about Coca-Cola Companies are finally given with clear justification.

KEYWORDS

Value investment, Case study, Quantitative analysis