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Study on the Value of Time-honored Brands in Anhui

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DOI: 10.23977/iemss.2018.91416

Author(s)

Bingjie Wang, Jian Gao, Yuting Wu

Corresponding Author

Bingjie Wang

ABSTRACT

At present, there are some headwinds in the development of time-honored brands in Anhui Province in China, and the measurements of brand value lack a unified standard. Therefore, the brand value evaluations and promotion strategies of time-honored brands should be put forward urgently. This paper analyzes present situations of liquor and alcoholic beverage in Anhui Province, then values the two time-honored brands by using the current most THBV model valuation, comparing the differences between the two time-honored brands in Anhui Province, and puts forward strategies of brand value promotion, striving for the development of time-honored brands in Anhui Province.

KEYWORDS

Anhui Province, Time-Honored Brands, Brand Value, Thbv Model

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