Author(s)

Yuwen Liu, Yinong Man, Ruobing Shi

Corresponding Author

Yuwen Liu

ABSTRACT

Financial management plays an important role in business management. In the modern economic market, the management of finances is essential if an enterprise is to be competitive. Financial management ensures the flow of funds and plays an important role in the strategic deployment of the enterprise. In the new environment, the objective of financial management is gradually transformed from the original 'profit maximisation' to value maximisation. In the real estate industry, financial management can help enterprises to find quick responses to the problems caused by market regulation and taxation in the new economic environment. Therefore, this paper takes GPT Group and Vicinity Limited as the research object, through the qualitative and quantitative analysis of financial indicators, to study the performance and development trends of Australian real estate companies. The results show that GPT companies outperform Vicinity Group in most financial indicators such as profitability, liquidity, growth trends, etc. The research conclusion of this paper provides theoretical ideas for the company's management and development, and provides theoretical support for the practice of real estate industry.

KEYWORDS

Financial Management, Real estate companies project management, Trend prediction