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Analysis on Development Characteristics of Chinese New Retail Enterprises under the Internet Plus

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DOI: 10.23977/iemss.2018.91439


Mingxiao Zhao

Corresponding Author

Mingxiao Zhao


New retail is the theme of the development of China's retail industry. Driven by the Internet technology, new retail redefines "people, goods, and fields". Experience, interaction, quality, and speed have become their main innovations. Iterative change, compliance with demand development, resource integration promotion, and empowerment organization management are the main features of development.


New Retail, Development, Characteristics

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