Author(s)

Yu Hou

Corresponding Author

Yu Hou

ABSTRACT

Bilibili is one of the most influential video websites in China. Among the video sites in China, there are few video sites similar to Bilibili that use ACG culture as the main platform culture. Users are constantly sharing what they think while also attracting more users to join in. As a platform, Bilibili can allow the groups with the same hobbies to have their communication platform, but also attract more users through the communication platform. Over the years, Bilibili, as an emerging company, has achieved a very high level in just a few years. Bilibili has achieved its goals in a period, has more users and expanded its business scope, and has successfully become a large-scale video-sharing website in China. This paper uses the discounted cash flow model to evaluate the value of Bilibili company, concludes that it fits the current market value.

KEYWORDS

Bilibili, Video industry, Discounted cash flow