Author(s)

Lu Li

Corresponding Author

Lu Li

ABSTRACT

The premium income of China's insurance industry keeps stable growth. China's insurance market has become the second largest insurance market in the world and maintained a stable growth trend, and China's insurance density and depth are also continuing to improve. Profitability is the basis for the survival and development of enterprises. With the continuous development of China's economy and the increasing competition of financial enterprises, insurance companies, as the traditional financial industry, are facing great challenges. This paper analyzes the profitability of Xinhua Life Insurance Co., Ltd., finds out the problems existing in the operation and management of Xinhua Life Insurance Company, and puts forward the corresponding countermeasures. The future development prospect of insurance companies is very broad, but there is still serious competition in the market. Through the market analysis report of the insurance industry, it can be seen that with the growth of people's income, the demand for safety and security such as health and pension has become an indispensable part of people's daily consumption and plays an increasingly important role in the consumption structure. People have higher and higher requirements for the quality of life, and their awareness of risk management and security has been gradually strengthened, it will promote the insurance industry. Profitability is the basis for the survival and development of enterprises. With the continuous development of China's economy, the competition among financial enterprises is increasing. All kinds of insurance companies, as China's traditional financial industry, are facing great challenges.

KEYWORDS

Financial Industry, Profitability, Xinhua Insurance