Author(s)

Xiaomin Chen

Corresponding Author

Xiaomin Chen

ABSTRACT

At present, my country’s apparel industry is in a stage of transformation and market-oriented diversification. This is undoubtedly a good opportunity for apparel companies, but the problems and challenges that follow are also ensuing, such as labor costs and the cost pressure caused by the increase in raw material costs, the competitive pressure caused by new entrants in the industry, and consumers' pursuit of product personalization, diversification, and branding. In the apparel industry, when a company does not have an absolute advantage in sales capabilities, how to further reduce the cost of the company has become a key measure to enhance the competitiveness of the company. In such a fiercely competitive market, the traditional internal cost management methods of the apparel industry can no longer bring core competitive advantages to enterprises. In order to ensure better operation and development of enterprises, the object of cost management must shift from the internal enterprise to the entire supply chain., By strengthening close cooperation with the nodes of the supply chain, reducing operating costs, and ultimately bringing competitive advantages to enterprises. Therefore, this article uses the leading brand "Hailan Home" in the domestic apparel industry as a case to discuss the impact of apparel enterprise supply chain cost management on performance.

KEYWORDS

Supply chain, Cost management, financial analysis