Author(s)

Qihan Wu, Wensizhe Fan

Corresponding Author

Qihan Wu

ABSTRACT

In this paper, rather than using PEST model as the foundation tool to analysis Qatar’s external factors such as political, external, social and technological, we use STEEPLE analysis as an extended analytical framework to judge the effect of external factors including ethical, legal, and environmental. By using this analytical framework, we can find out the capability and suitability of hosting FIFA 2022 World Cup. There are lots of scandals of FIFA including that this organization is involved in Bribery and corruption. Corruption is the abuse of power or position for personal gain while bribery is involvement of trading valuable items such as money as a way of impacting the final decision of an individual having a public or legal duty in possess. Many of FIFA’s members seem to have concluded that their power within the organization presented a great opportunity for persona l profit that they could not pass up. Every country across the globe definitely long for the opportunity to host such a mega event like World Cup as hosting it will bring benefits to their society. However, it is FIFA member’s decision on which country has the opportunity and thus they should consider the advantages and disadvantages of hosting FIFA in each country impartially. The result published by FIFA in 2010 was astonishing, Qatar won the bid. It is worth wondering if Qatar, a relatively small country, has the ability to out-compete big and developed nations such as The United States? Or it is just a reflection of the corruption of the bureaucracy system within FIFA that led to this result? If it is, then what should FIFA do next in order to avoid those situation form happening again. To be more specific, how should the biding process, bureaucracy system to be improved to for the stake of the continuity of FIFA.

KEYWORDS

FIFA World Cup, Qatar, STEEPLE Analysis, Sports Management