Author(s)

Aoyi Shu

Corresponding Author

Aoyi Shu

ABSTRACT

Because of the pandemic, live streaming has become a part of our life and contributed many new works like anchor. Therefore, live streaming is a significant topic in our life. Pandemic makes people disconnected, but live streaming makes people around the World together. This article cites some case studies to show the power of live streaming and some problems that need to be improved for a safer live streaming platform. Citing the scandal of Adidas and HM, netizens work together to boycott them in their live streaming platform. The power of live streaming provides a place for netizens who have the same purposes of gathering. Every coin has two sides. Live streaming causes bad outcomes as well. Many young generations are addicted to watching live streaming that is about sex. Much worse, some anchors even induce teenagers to “reward” them. For teenagers, they are too young to distinguish right and wrong. They might regard these anchors as friends whom they can talk to and never think their friends want their money. Therefore, this article put forward some solutions from three aspects—parents, platforms, schools, and government. This article shows the bright prospect and the greatness of live streaming and the problems that need to be focused on and solved. Live streaming brings people new chances and challenges, so people need to spare no effort to improve it and maintain its long-term development.

KEYWORDS

Business model, live streaming, Countermeasure