Author(s)

Pengbo Qian, Yuchen Ding, Yuling Gan, Zhicheng Zhang, Wei Zhao

Corresponding Author

Pengbo Qian

ABSTRACT

The advent of Internet+ policy and the era of self-media has provided more convenient channels and platforms for information dissemination and led to the proliferation of pseudo-health information to a certain extent. As "digital immigrants," middle-aged and elderly people may be misled by pseudo-health information, and their health decisions and behaviors may be at greater risk, even leading to serious health consequences. This paper collects data on the search and use behavior of pseudo-health information from the perspective of middle-aged and elderly users through in-depth interviews and constructs a model based on the AISM-MICMAC method for influencing factors of pseudo-health information screening ability of middle-aged and older adults, visualizing the influencing factors and their paths of action, and analyzing the interactions and logical relationships among the factors in the system, in order to provide an effective way and reference basis for improving the pseudo-health information screening ability of middle-aged and elderly people.

KEYWORDS

Pseudo-health information, AISM, MICMAC