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Research on Ability and Quality Cultivation of Tourism Students in Higher Vocational Colleges Based on Ask Model

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DOI: 10.23977/ICDSNE2022.026


Wenxi Peng

Corresponding Author

Wenxi Peng


Because traditional teaching methods lay stress on the study of professional theoretical knowledge and neglect the cultivation of practical ability, the comprehensive ability of graduates majoring in tourism in HV (Higher Vocational) colleges is low, and there is a mismatch between supply and demand in the tourism market. ASK model is also called success ability model. ASK model is also called success ability model. ASK includes three contents, namely, A(Attitude), S(Skill) and K(Knowledge). This paper studies the cultivation of students' ability and quality of tourism major in HV colleges based on ASK model. The research group has carried out a series of investigations, analyses and summaries, combined human resources tools with the training objectives of tourism professionals in HV colleges, and constructed and improved a new ASK hierarchical model to enhance the core employability of tourism majors. It plays an important role in improving the quality of personnel training in HV education and the employability of HV students.


Ask model, Tourism major, Students, Ability and quality

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